Consumer Perceptions & Purchase Decisions
By M. Ravichandran(Author)
Publisher : Emerald Publishers
Publisher Address : Flat No: 15A, I Floor, Casa Major Road,Egmore, Chennai - 600 008
Publisher Website : http://www.emeraldpublishers.com/
Publisher Email : [email protected]
Published Date : N/A
Category
Administration / Leadership
City/Country
Chennai/India
ISBN 10
N/A
ISBN 13
978-81-7966-148-2
Edition Number
N/A
Book Description
The present book covers a lot of ground on consumer attitude and it does not include all the aspects and issues in the field of Marketing and consumer behaviour. This book is entirely a research oriented and it empirical
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