Consumer Satisfaction And Complaining Behaviour


Publisher : Mittal Publications
Publisher Address : 4594/9 Daryaganj, New Delhi - 110002
Publisher Website : http://www.mittalbooks.com/
Publisher Email : [email protected]
Published Date : N/A
 
Category
Marketing
City/Country
New Delhi/India
ISBN 10
8170999243
ISBN 13
N/A
Edition Number
N/A
 
 
 
Book Description

The book covers all issues related to consumer expectation, satisfaction/dissatisfaction; repurchase intension and attitude towards complaining/attributionword of mouth communication behaviour. This model of consumer satisfaction disatisfaction; repurchase intention and complaining behaviour has been developed and tested with the help of Logistic Regression. These models may be used in the prediction of the consumer satisfaction dissatisfaction, repurchase intention and their communication and complaining behaviour. This book is useful to all marketing professionals, researchers, scholars and corporate leaders in the context of Liberalisation process, the concept of customer satisfaction has emerged out of the shadows and is the buzz word in business circles today.

 
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