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In order to address issues related to children’s education, Child Rights and You (CRY) has announced the launch of School the Spark campaign. CRY is an Non Government Organization (NGO) in India that supports & works for child rights of underprivileged children. The campaign, spread over three phases, will focus on the challenges faced by children in accessing their basic right to education.

When a child drops out of school, the potential of their abilities remains unexplored. Education ensures that this spark in every child is revealed and nurtured further, giving them a platform to shine. The NGO claimed that the campaign will impact the lives of 2,52,293 children in the age group of 6 to 18 years. The first phase of the campaign will ensure that 79,744 children in the age group of 11 to 14 years do not drop out of school and get a chance to recognize, channelize and develop their abilities to their full potential.

Atindra Nath Das, Regional Director (East) of CRY said that thousands of children in India lack access to education and can't even write their own names. Moreover, children between the ages of 11 to 14 years are hugely vulnerable to dropping out of schools. When a child is able to go to school, it sets off a cycle of positive change. An educated child stays away from an early marriage and is empowered to stand up against exploitation.

The campaign kickstarts with a 5,000-km Trans-Himalayan cycle ride from Srinagar to Walong, undertaken by Sudipto Pal, a four month-long solo traverse through the Great Himalayan Arc from west to east to raise awareness about the cause of child education in the country. Scott Sports India Private Limited, a leading brand in manufacturing mountain bikes has extended valuable support as the equipment partner to the journey.