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Paytm announced that it has partnered with IIT (Indian Institute of Technology) Kanpur, under its 'Cashless Campus' initiative, to bring its cashless payment solution to the country's premier engineering college.

Paytm has enabled its QR code-based cashless payment solution across various offline touch-points within the IIT Kanpur campus including the hostel canteens, medical store, tea stalls, book stalls and cycle repairing shops among others. This will help students and teachers make quick and easy payments without worrying about carrying loose change.

This move is in line with Paytm's strategy of targeting major campus areas for cashless transactions. Commenting on the occasion, Kiran Vasireddy, Senior Vice President - Paytm said, "Our 'Cashless Campus' initiative has proven to be a great success with the country's youth. This is a clear reflection of the younger generation's eagerness to choose digital payments over the hassles of cash.

IIT Kanpur would be a great addition to our extensive portfolio of premium institutions including IIM Ahmedabad, IIT Madras and Sree Ram College of Commerce among others that have gone cashless with Paytm. We strongly believe these cashless campuses would add a huge positive impetus to our vision of a cashless India."

Over the past years, Paytm has forged partnerships with several top colleges, universities and coaching across India. Prominent institutions accepting Paytm include top management institutions like IIM A, IIM B, ISB- Hyderabad and Mohali, XLRI and IIM Indore and more. Premier engineering colleges like IIT Bombay, IIT Kharagpur, IIT Delhi, IIT Madras and IIT Gandhinagar among others also accept Paytm today.

The company has also partnered with several top private colleges like Symbiosis and Christ College among others, Delhi University colleges like Sri Venkateswara and Shaheed Bhagat Singh and coaching institutes like Aakash, Career Launcher and Byju's to name a few.